I help consumer apps reach their next phase of growth.
I work with founders at consumer subscription apps in health, wellness, and education. They bring me in for certainty: the right growth strategy for their app, and the fastest path to results.
Growth Strategy & Roadmap
Where growth is coming from, where it's leaking, and what will move the needle.
Conversion & Product Optimization
Where the funnel underperforms and why, then prioritized experiments.
Activation & Retention
The early behaviors that predict whether a user sticks or churns.
Pricing & Packaging
Willingness-to-pay research and plan structure that grows revenue.
User Acquisition
Build, optimize, and scale the right channels for your business.
Team Building & Mentorship
Assess the growth team and fill the capability gaps that matter.
Fractional CPO / CMO
Embed with your leadership team as a hands-on product and growth lead.
The best B2C teams don't plan a launch.
The teams that win aren't chasing a launch moment. They build a system that compounds from day one.
Targeting is dead.
Open a Meta account and if the first thing you see is a stack of interest audiences and lookalikes, the problem is already clear. These accounts are won on creative now.
Your team needs to be top 0.1% AI power users.
Not top 10%. Not top 1%. Top 0.1%. The bar for what a modern operator ships has moved, and most teams haven't caught up.
Growth notes, in your inbox
New writing when I have something worth saying. No spam.